Audit and tracking always come first
Ad platforms optimize toward the conversion data they receive. Checking accounts and measurement first means every later decision rests on numbers that hold up.
Growth Plan Builder
Which marketing mix fits your business?
Answer 7 short questions and see which channels fit, and in what order to start.
- 7 questions
- About 2 minutes
- No sign-up
Methodology
How the plan is shaped
The principles behind every recommendation the builder makes.
E-shops
The product feed drives Shopping and Performance Max, so feed quality comes early. Ecommerce events in GA4 show which channel brings sales, not just clicks. The same catalog powers Meta catalog ads and, in Greece since 31/08/2026, ChatGPT Ads.
B2B
Search captures companies already looking for a solution, while LinkedIn reaches decision makers by role, industry and company size. Offline conversions from the CRM let campaigns optimize for qualified leads rather than form fills.
Services and lead generation
Search and Performance Max capture intent, Meta builds demand. Lead quality matters more than volume, so the setup also tracks which leads become customers.
Local businesses
Location targeting in Google Search and Performance Max reaches people nearby at the moment they search. Meta keeps the business visible to people in the area.
Visibility in AI answers (GEO)
Structured data, clear information about the business, readable content and open access for AI crawlers help tools such as ChatGPT and Perplexity understand a business.
Budget sets the number of channels
With a smaller budget, focusing on one or two channels gives each enough data to learn. More channels are added as results come in.
FAQ
Growth Plan Builder - FAQ
Is the Growth Plan Builder free?
Yes. There is no sign-up and no email needed to see the plan. It appears as soon as the last question is answered.
What happens to my answers?
The plan is created in your browser, with no sign-up. Your answers and details are sent by email only if you choose to get in touch. With cookie consent, anonymous usage statistics are recorded, without any contact details.
Is the plan a final proposal?
No. It is an indicative plan based on your answers. The final plan is shaped after an audit of your accounts, tracking and data.
Why does every plan start with an audit and tracking?
Because ad platforms optimize toward the conversions they are sent. When measurement is right, budget decisions rest on real results rather than assumptions.