DIGITAL & PERFORMANCE MARKETING Available

George Tsiros

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Performance Marketing Director and consultant with 11+ years of expertise in data-driven strategies, team leadership, and client success. I specialize in Google Ads, Meta Ads, and cross-channel campaigns, as well as SEO, GEO, and Web Analytics & Tracking (GA4, Google Tag Manager) - driving measurable results for leading brands in Greece and internationally.

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11+ Years Experience
100+ Clients Served
7+ Years Teaching
Performance Marketing Google Ads SEO & GEO Meta Ads Google Analytics 4 Team Leadership Digital Strategy Looker Studio TikTok Ads Conversion Optimization Data-Driven Results LinkedIn Ads Tag Manager Performance Marketing Google Ads SEO & GEO Meta Ads Google Analytics 4 Team Leadership Digital Strategy Looker Studio TikTok Ads Conversion Optimization Data-Driven Results LinkedIn Ads Tag Manager
George Tsiros
George Tsiros Google Partner Google Partner 2026
George Tsiros Google Ads Digital Champion Google Ads Digital Champion
About Me

About Me

Turning data into growth

Performance Marketing professional with a proven track record in data-driven strategies, team leadership, and client success. I specialize in optimizing strategies and campaigns across digital platforms, driving measurable results, and scaling performance marketing efforts.

I lead Performance Marketing and SEO/GEO teams, focusing on building strong client relationships, increasing departmental revenue, and expanding our portfolio of performance-driven clients. By aligning business objectives with strategic insights, I ensure both client satisfaction and sustainable growth.

Beyond my agency role, I have been a Performance Marketing Instructor for over seven years and serve as a Career Mentor in Eurobank's program, supporting young professionals in their career development.

I help small and medium businesses grow, and also lead large-scale projects for market leaders.
Expertise

Skills & Expertise

Full-stack digital marketer

Performance Marketing
Google Ads Meta Ads TikTok Ads LinkedIn Ads Programmatic Advertising Retargeting Conversion Optimization
Analytics & Data
Google Analytics 4 Google Tag Manager Looker Studio Data Tracking & Reporting Attribution Modeling A/B Testing
SEO & GEO
Technical SEO Content Strategy Link Building GEO (Generative Engine Optimization) Keyword Research On-Page SEO
Strategy & Leadership
Team Leadership Client Relations Digital Strategy Budget Management Performance Optimization Training & Mentoring
Work History

Experience

Career journey in digital marketing & leadership

Performance Marketing Freelancer Freelance
Self-employed
2016 - Present

Independent performance marketing consulting for businesses across various sectors, managing paid media strategy and execution.

Performance Marketing Google Ads Meta Ads TikTok Ads Web Analytics & Tracking SEO/GEO Consulting LinkedIn Ads Digital Strategy
Performance Marketing Director Full-time
Advengers
2018 - Present

Leading the Performance Marketing and SEO/GEO teams, focusing on building strong client relationships, increasing departmental revenue, and expanding the portfolio of performance-driven clients. Previously held Performance Manager and Sr. Performance Manager roles.

Team Leadership Performance Marketing SEO/GEO Web Analytics & Tracking Client Strategy Programmatic
Search & Performance Marketing Executive Full-time
Reprise Digital (Kinesso)
2016 - 2017

Managed paid search and performance campaigns for major clients, optimizing ROI across Google and Bing Ads platforms.

Paid Search Google Ads Performance Marketing SEO
Digital Marketing Instructor Part-time
Linq
2020 - Present

Teaching Digital and Performance Marketing courses, empowering professionals with practical skills in digital advertising, analytics, and campaign management.

Teaching Digital Marketing Performance
Junior Mobile Developer Internship
SAP
2014

Mobile App Development & Pre-Sales

Mobile Development Pre-Sales
Internal Audit Intern Internship
EY
2012

Internal Audit Services and basic Internal Control System Design at OTE (Deutsche Telekom)

Internal Audit Internal Control
Career Mentor Volunteer
Eurobank - Μπροστά για την Παιδεία
2024 - Present

Supporting young professionals in their career development as part of Eurobank's flagship education and mentorship program.

Mentoring Career Development Education
Academic Background

Education

Multidisciplinary academic foundation across Greece, UK, and Belgium

MSc in International Tourism Management
University of Surrey
2017 - 2018 Guildford, UK
BSc in Management Science & Technology
Athens University of Economics & Business
2010 - 2014 Athens, Greece
Erasmus - International Marketing & Economics
University of Antwerp
2014 Antwerp, Belgium
Recognition

Awards & Honors

Academic excellence and professional recognition

Google Partners Digital Champion
Google
Career Mentor
Eurobank - Μπροστά για την Παιδεία
Scholarship for Postgraduate Studies
Bodossaki Foundation
Scholarship for Excellent Academic Performance
Chalkiopoulos Foundation
Scholarship for achieving the highest academic performance among all students in high school
Eurobank
FAQ

Frequently Asked Questions

Performance marketing, consulting, and how to work together

Who is George Tsiros?

George Tsiros is a performance marketing expert and consultant based in Athens, Greece, working with brands across Greece and internationally. He specializes in data-driven advertising across Google Ads, Meta Ads, and other paid channels, as well as SEO, GEO, and web analytics, and is a Google Partners Digital Champion. Alongside hands-on campaign work, he also teaches digital marketing and mentors marketing professionals.

What does a performance marketing consultant do?

A performance marketing consultant plans, runs, and optimizes paid advertising campaigns with a focus on measurable business outcomes - leads, sales, and return on ad spend - rather than vanity metrics. George Tsiros helps companies build full-funnel strategies across Google, Meta, and other platforms, set up accurate tracking and attribution, and continuously improve results based on data.

What services does George Tsiros offer?

George Tsiros offers freelance and consulting services in performance marketing, including paid search (Google Ads), paid social (Meta, TikTok, LinkedIn), programmatic advertising, and cross-channel campaign management. He also provides analytics and tracking setup (GA4, Google Tag Manager, Looker Studio), conversion rate optimization, and digital strategy consulting for businesses that want to scale profitably.

Which platforms and tools does George Tsiros specialize in?

George Tsiros specializes in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads for paid media, combined with Google Analytics 4, Google Tag Manager, and Looker Studio for measurement and reporting. His expertise also covers programmatic advertising, retargeting, attribution modeling, A/B testing, conversion optimization, and SEO/GEO (Generative Engine Optimization).

What kind of clients and industries has George Tsiros worked with?

George Tsiros has worked with leading brands in Greece and internationally across a range of industries, managing performance campaigns independently as a freelancer since 2016 as well as in agency and in-house roles. He is also a digital marketing instructor and career mentor, training the next generation of marketing professionals.

How can I work with or hire George Tsiros?

George Tsiros takes on freelance and consulting projects in performance marketing - from one-off account audits and setups to ongoing campaign management and strategy. You can reach him through the contact form on this site or connect with him on LinkedIn.

Contact

Let's Talk

Open to new opportunities and collaborations

Thanks! I'll get back to you soon.
Location
Athens, Greece