DIGITAL & PERFORMANCE MARKETING Available

George Tsiros

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Performance Marketing professional with a proven track record in data-driven strategies, team leadership, and client success. I specialize in optimizing campaigns across digital platforms, driving measurable results, and scaling performance marketing efforts.

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11+ Years Experience

100+ Clients Served

7+ Years Teaching

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About Me

Turning data into growth

Performance Marketing professional with a proven track record in data-driven strategies, team leadership, and client success. I specialize in optimizing strategies and campaigns across digital platforms, driving measurable results, and scaling performance marketing efforts.

I lead Performance Marketing and SEO/GEO teams, focusing on building strong client relationships, increasing departmental revenue, and expanding our portfolio of performance-driven clients. By aligning business objectives with strategic insights, I ensure both client satisfaction and sustainable growth.

Beyond my agency role, I have been a Performance Marketing Instructor for over seven years and serve as a Career Mentor in Eurobank's program, supporting young professionals in their career development.

I help small and medium businesses grow, and also lead large-scale projects for market leaders.

Expertise

Skills & Expertise

Full-stack digital marketer

Performance Marketing

Google Ads Meta Ads TikTok Ads LinkedIn Ads Programmatic Advertising Retargeting Conversion Optimization

Analytics & Data

Google Analytics 4 Google Tag Manager Looker Studio Data Tracking & Reporting Attribution Modeling A/B Testing

SEO & GEO

Technical SEO Content Strategy Link Building GEO (Generative Engine Optimization) Keyword Research On-Page SEO

Strategy & Leadership

Team Leadership Client Relations Digital Strategy Budget Management Performance Optimization Training & Mentoring

Work History

Experience

Career journey in digital marketing & leadership

Performance Marketing Freelancer Freelance

Self-employed

2016 - Present

Independent performance marketing consulting for businesses across various sectors, managing paid media strategy and execution.

Performance Marketing Google Ads Meta Ads TikTok Ads Web Analytics & Tracking SEO/GEO Consulting

Performance Marketing Director Full-time

Advengers

2018 – Present

Leading the Performance Marketing and SEO/GEO teams, focusing on building strong client relationships, increasing departmental revenue, and expanding the portfolio of performance-driven clients. Previously held Performance Manager and Sr. Performance Manager roles.

Team Leadership Performance Marketing SEO/GEO TikTok Ads Web Analytics & Tracking Client Strategy

Search & Performance Marketing Executive Full-time

Reprise Digital (Kinesso)

2016 – 2017

Managed paid search and performance campaigns for major clients, optimizing ROI across Google and Bing Ads platforms.

Paid Search Google Ads Performance

Digital Marketing Instructor Part-time

Linq

2020 – Present

Teaching Digital and Performance Marketing courses, empowering professionals with practical skills in digital advertising, analytics, and campaign management.

Teaching Digital Marketing Performance

Junior Mobile Developer Internship

SAP

2014

Mobile App Development & Pre-Sales

Mobile Development Pre-Sales

Internal Audit Intern Internship

2012

Internal Audit Services and basic Internal Control System Design at OTE (Deutsche Telekom)

Internal Audit Internal Control

Career Mentor Volunteer

Eurobank – Μπροστά για την Παιδεία

2024 – Present

Supporting young professionals in their career development as part of Eurobank's flagship education and mentorship program.

Mentoring Career Development Education

Academic Background

Education

Multidisciplinary academic foundation across Greece, UK, and Belgium

MSc in International Tourism Management

University of Surrey

2017 – 2018 Guildford, UK

BSc in Management Science & Technology

Athens University of Economics & Business

2010 – 2014 Athens, Greece

Erasmus – International Marketing & Economics

University of Antwerp

2014 Antwerp, Belgium

Recognition

Awards & Honors

Academic excellence and professional recognition

Google Partners Digital Champion

Google

Career Mentor

Eurobank – Μπροστά για την Παιδεία

Scholarship for Postgraduate Studies

Bodossaki Foundation

Scholarship for Excellent Academic Performance

Chalkiopoulos Foundation

Scholarship for achieving the highest academic performance among all students in high school

Eurobank